Friday, 7 December 2012
Where it all began! Aurora Magazine
Second blog post, think we're on a roll haha. I thought I would share one of the reasons I was drawn to blogging and to fashion writing. As part of a uni assessment recently we had to present to Aurora Fashion who are the parent company of high street retailers Warehouse, Oasis, Coast among others, we were assigned a brief and asked to present back our findings. The main topic was "Going Out for 18-25year olds", "What we choose to wear" and "What a night out means to us". And for most lets be honest its basically a piss up haha, so we had to be abit more selective with some of the information we fed back to Aurora, because we heard a few interesting stories to say the least! haha
One sub-task of the assignment was to predict upcoming trends for Spring/Summer season 2013, I chose that to effectively present our chosen hot trends to compile a light hearted fashion magazine with a slight comic book vibe.
The two lovely ladies gave us really good feed back from the presentation and we were greeted by both of them saying WOW as we walked in (always a good start!) I have uploaded the pages of the mag with this blog, but hope to post more pics of the other element of the presentation including a makeshift boutique!
Hope you guys like the vibe of the mag and may even find it quite useful as these are genuine trend predictions taken from the runways of the most prestigious designers :)
Feedback on what you think would be much appreciated
P.s Haven't got the official grade back form our tutor yet, so guys fingers crossed!
A couple of pictures of mood boards we made;